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Writer's pictureJaime González Gasque

Cryptocurrencies: The future of cross-border payments for e-commerce


Global e-commerce is growing at an explosive rate, with sales expected to reach $5.4 trillion by 2026. This rapid expansion, while promising for the global economy, comes with significant challenges, particularly when it comes to cross-border payments. Why are traditional international payments so costly and complex? Cryptocurrencies are emerging as a promising solution, offering businesses and consumers an alternative to traditional, often costly and inefficient financial systems.


Current challenges of traditional international payments


Businesses operating globally face numerous obstacles when using traditional banking systems. Take the concrete example of a small French company exporting cosmetic products to Japan. For a transaction of €10,000, the fees add up significantly. Basic international wire transfer fees are already €45, plus a EUR/JPY exchange fee of 2.5%, adding another €250.


The situation is further complicated by Japanese bank fees, which add 30 euros to the bill. The hidden margin on the exchange rate, which is often overlooked in initial calculations, represents 1.8% of the amount, or an additional 180 euros. Correspondent fees, which are charges to be paid by the intermediary banks involved in the transfer, and other administrative costs add up to another 60 euros. This does not include processing delays that hold up the funds for 3 to 5 business days, resulting in estimated opportunity costs of 40 euros.


In total, this small business ends up spending 605 euros on various fees, or more than 6% of the original amount. This situation is particularly problematic since a recent study by the Bank of France shows that 68% of French SMEs say that these costs significantly hinder their international expansion.


The cryptocurrency payments revolution


In the face of these challenges, cryptocurrencies offer a revolutionary solution. According to a McKinsey report on digital payments trends, the digital transformation of payments is accelerating significantly. This evolution is particularly evident in the cross-border payments sector, where cryptocurrencies offer significant advantages in terms of speed and cost.


Blockchain technology, which underpins cryptocurrencies, enables near-instant transfers, drastically reducing traditional processing delays. For our French SME, this means that transactions can be completed in minutes rather than days. Transaction fees are also drastically reduced, from 6% to less than 1% of the total amount.


Industry adoption overview


The adoption of cryptocurrency payments varies considerably across industries. The luxury goods sector is leading the way, with brands such as LVMH already experimenting with stablecoin payments for their transactions with Asian suppliers. This approach has allowed them to reduce their transaction costs by an average of 60% and significantly speed up settlement times.


  • A deeper sector analysis reveals particularly encouraging adoption rates:

  • Luxury sector: 82% adoption is expected by 2024, with an average cost reduction of 60%.

  • E-commerce: 73% of platforms are in the integration phase, especially for international transactions.

  • B2B services: 65% of companies plan to implement them in the next 12 months.

  • Manufacturing industry: 58% are actively exploring crypto solutions for their supply chains.

  • Retail: 45% have already implemented pilot projects.


In the e-commerce sector, adoption is particularly impressive. Major online platforms report a 73% increase in cryptocurrency transactions in 2023. This growth is mainly due to increasing consumer demand for more flexible and cost-effective payment options. Data shows that sites that integrate cryptocurrency payments experience an average 27% increase in average basket size and a 35% reduction in cart abandonment related to payment issues.


The manufacturing sector is also showing promising signs of adoption, particularly in managing international supply chains. Companies such as Michelin and Airbus are experimenting with blockchain-based smart contracts to automate and secure payments to their suppliers. These initiatives have allowed them to reduce payment delays by an average of 65% and save almost €2.3 million annually in transaction fees for a purchase volume of €100 million.


Alternative solutions and innovations in payments


The digital payments ecosystem is not limited to pure cryptocurrencies. Many hybrid solutions are emerging that combine the benefits of traditional systems with new technologies. Prepaid cards and alternative payment solutions are booming.


In this context of innovation, various industries are adopting these new payment methods. From e-commerce platforms to streaming services and online casinos that accept Neosurf and other digital entertainment platforms, these solutions meet a growing need for flexibility and security in online transactions.


Technical infrastructure and security


Implementing a cryptocurrency payment infrastructure requires special attention to security. Companies must invest in secure storage systems, robust authentication protocols and reliable backup mechanisms. It is also essential to train staff in good security practices.


Institutional custody solutions are developing rapidly to meet these needs. Specialized companies now offer multi-signature custody services, sophisticated key management systems and security protocols tailored to business requirements.


Regulatory aspects and compliance


The regulation of cryptocurrency payments is evolving rapidly. In France, the AMF and the ACPR have established a clear framework for the use of cryptocurrencies in business transactions. Companies must comply with anti-money laundering (AML) and consumer protection obligations.


Stablecoins, cryptocurrencies linked to traditional currencies, are receiving particular attention. Their use in cross-border payments is increasingly regulated, offering better protection to users and facilitating international transactions.


The future of cross-border payments


The integration of cryptocurrencies into international trade is accelerating, driven by continuous innovations. French companies are at the forefront, with players such as Ledger developing increasingly accessible and secure solutions. Major groups such as Carrefour are actively experimenting with stablecoin payments for their international operations.


The development of CBDCs (digital currencies issued by central banks) and the continuous improvement of blockchain infrastructures promise to solve outstanding technical and regulatory challenges. Experts predict that by 2025, more than 45% of cross-border B2B transactions will use blockchain or related technologies.


This technological revolution is profoundly transforming not only international transactions, but also redefining our very concept of commerce. Companies that adopt these technologies today are positioning themselves favorably for the future of global trade, where efficiency, speed and transparency will become the norm rather than the exception.


Conclusion


For businesses looking to stay ahead, integrating cryptocurrency solutions is no longer just an opportunity – it’s a necessity. By adopting these technologies today, businesses are not only cutting costs and speeding up transactions, but they are also positioning themselves as leaders in the future global trade landscape. The time to act is now, as efficiency, speed and transparency are quickly becoming the new standard for international trade.


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